How Did I Miss Soulfest?

I was so intrigued with the idea of a McDonald's presents Soulfest that I glimpsed yesterday on the bus ride through the Central District. Google brought me back exactly one good hit:

McDonald's Presents SoulFest 2006
Date: Friday, July 14, 2006
Contact: For more information please call 206-323-3070
Location: Seattle, Washington

Description: The festival will take place on July 14, 15, and 16th, 2006 at the Rainier Beach High School. Rev. Al Sharpton is the Official Grand Marshall of the Soul Festival 2006 Parade! The Soul Fest is the largest Annual cultural event of the Summer in the Pacific Northwest. It will feature local and national entertainment, arts, crafts, food, a 25 ride carnival, parade, exclusive Sunday Gospel Show and much much more. The vision of the Soul Fest is to enhance the quality of life in the community by promoting 'Unity In The Community' - a theme openly embraced by Soul Fest and it's respective partners and sponsors. The event is FREE and there is no admission to attend the event.

So I have two questions about this event.

1) Why is McDonald's sponsoring ethinic festivals? Community involvement? (ha!) The week before, it was McDonald's Presents Chinatown Streetfair, supported by the highly unlikely slogan McDonald's; i am asian.

2) How did I miss this event? It was less than two miles from my house, just down the road. There was a parade! It was being promoted by MCDONALDS, for goodness sakes', do they not have the resources to notify me that Rev. Al Sharpton is going to grand marshall a parade less than two miles from my home? Just one lousy google hit? I at least got a postcard from the Central Area festival, that's what, some food stands, a stage, and some carnival rides; there's no Rev. Al Sharpton parade. They must have been trying to keep it a secret.

Breaking news
The Sonics have been sold, may move! Oh, I loved the Supersonics. Good luck in Oklahoma!